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Branding and Visual Identity

#Logo & visual identity#Brand language & copy#Websites & landing pages#UX/UI#Reputation management

A brand people remember. An experience that stays.

We believe a good brand connects to emotion, is precise in its message, and looks the part, so customers understand your value before reading the first word.

We accompany businesses from every field, from building the identity to the launch, with creative thinking, powerful design and content that drives action.

What we do best

Logo

We study every aspect of your business and research your market to understand branding in your industry. We then design a logo that visually represents your company's identity.
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Colors

A harmonious color palette. We get to know your company and select a tailored combination of colors that fit your theme and your business.
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Interaction

Playful, interactive design that encourages engagement and a real connection between your customers and your brand.
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Content

Your story, developed together with you, to present your background and vision to your audience.
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How it looks for our clients

Brands we built and shaped, from the logo to the experience. Click any card to open the live example.

מיתוג ועיצוב חנות להסטאי תל אביב | Story Icon TLV

The Setai Tel Aviv

For Setai we built and manage multi-sensory branding: from a logo system and tagline to a product line and a signature scent.

מיתוג ועיצוב Menu לשישקו | Story Icon TLV

Shishko

A consistent bilingual identity for Shishko under our management, from the website to Wolt, including a designed digital menu.

מיתוג לליצ׳י האוס | Story Icon TLV

Lychee House

For Lychee House we built a full brand language: logo, tagline, named experiences and a unified gallery.

מיתוג לבארכה האוס | Story Icon TLV

Baraka House

For the Baraka House group we built and manage a wordmark and graphic language, including designed event menus.

מיתוג לסטודיו 212 | Story Icon TLV

Studio 212

Full branding for Studio 212, under our management: a clean typographic logo, a dedicated brand font and one consistent language.

מיתוג לכאן 11 | Story Icon TLV

Kan 11

Managed by Story: a multi-channel brand presence for the public broadcaster across TV, radio and digital.

מיתוג למיקיה קוביאשי | Story Icon TLV

Mikiya Kobayashi

For Mikiya Kobayashi we manage a minimalist identity and a curated international portfolio.

מיתוג לארקפה (Arcaffe) | Story Icon TLV

Arcaffe

For Arcaffe we built and manage one brand language everywhere: Ingredients of Love, the SINCE 1996 anchor and designed menus.

מיתוג למועדון הכלבנות | Story Icon TLV

Israel Doga Club

A logo and consistent identity for the Doga Club, under our management, across the site, groups and club events.

מיתוג לענת לוי | Story Icon TLV

Anat Levi

A botanical brand identity built and managed by Story: a floral mandala logo, a sage-green palette and a unified Heebo typeface.

מיתוג ללי קופר (Lee Cooper) | Story Icon TLV

Lee Cooper

Managed by Story: cross-channel branding and presence for the denim label, from creative to rollout across every store.

Full logo and graphic language design
Written language and creative for every platform
Responsive, aesthetic websites that drive action
Smart UX/UI that blends user experience with marketing goals
A unified brand language for every customer touchpoint.

Brand design process - identity sketch | Story Icon TLV
Brand design process - color palette | Story Icon TLV
Brand design process - moodboard sketch | Story Icon TLV
Brand design process - moodboard palette | Story Icon TLV
Brand design process - storefront sketch | Story Icon TLV
Brand design process - storefront palette | Story Icon TLV

Branding is not only how you look, it is how you feel
We build brands with presence, a voice and an identity
The kind that make customers stop, get curious, and stay

פתרון בעיות והשגת יעדים עסקיים | Story Icon TLV
COLORS
Color is a decision.
We don't invent your brand's colors. We pull them from the real world of your business.
TYPOGRAPHY
Letters that speak.
Every font, size and spacing is chosen so the message lands in exactly the right tone.
INTERACTIVE
Interfaces that respond to you.
Every screen, button and motion is designed to lead the user to exactly the right action.
CONTENT
Content with a purpose.
Every post, story and video works for your business goal, not just for looking good.

Experience across industries

Hospitality · Restaurants & cafes · Fashion · TV & media · Cosmetics · Music · Legal · Business consulting

All success stories →

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